For over 40 years,

We have been helping independent agents and advisors perfect the fine arts of client acquisition, client retention, and building a sustainable business.

Learn How

Advisors Ignite USA offers several lead programs to put you in contact with prospects immediately.

Real Annuity Prospects (RAP)

We can put you in front of hot leads in your territory. These Real Annuity Prospects have expressed interest speaking to a professional about protecting retirement savings and creating guaranteed lifetime income.

Annuity Seminar

Steve DeJohn’s seminar that can be conducted live or virtually. The angle here is simple. If you want to gain trust and become a successful producer, stop talking around annuities and start talking about them.

Mobile App

We’ve created the industry’s first and only mobile app designed to help you close more annuity sales. The app works as a prospecting tool with a library full of content to help you stay in front of your prospects.

College Workshops

Educational seminars held at local colleges have been one of the largest sources of qualified prospects for many of our producers. See what makes their average case size and closing ratios so high.

Social Security Optimization

Find out how our system allows you to use Social Security filing strategies to help clients bridge the gap between their projected and desired income in retirement.

Marketing Reimbursement Program

Does your IMO invest in you? Our industry leading Marketing Reimbursement program is generous, to say the least. When we invest in our producers, everybody wins.


Our leaders are responsible for training and recruiting thousands of agents over a 40-year period. We have been recognized on stage by several of the large annuity carriers’ as a top 5 IMO for decades. Come see why agents and advisors are aligning with Advisors Ignite USA as we look forward to giving you all that we can.


The #1 problem all agent-advisors have is talking to “qualified” prospects. We give our agent partners the best products, services, marketing campaigns, and lead generation programs in the country. We have our Annuity Consumer lead programs “RAP” Real Annuity Prospects. These are consumers that to the internet with “intent” of seeking Annuity information. Once they complete our form, we call them to assure they want to speak to one of our Annuity specialists. At this point the lead goes to you. Our Agents have access to our site WE provide business cards, training, emails, and a first class professional welcome kit sent to your prospect on our dime.



Founder & Principal

Steven was Featured on the cover of Senior Market Advisor Magazine in 2004 for selling $15 Million of annuity premium and has continued that pattern for 20 straight years! That’s $300 Million of personal sales!

Prior to launching AIUSA, Steve partnered with industry veteran Mike Dressander, former President of Dressander and Associates in 2004.

Together, Steve and Mike have personally recruited and trained thousands of agents and changed their lives with innovative marketing, sales, lead and appointment setting strategies.


Managing Partner

Mike brings his 35 years of IMO experience to the team. During his tenure, Mike has been on stage annually with the #2 all time FIA Carrier as a top 5 IMO for Annuity production. In addition, Mike has worked with over 10,000 agents helping them take their businesses to new heights. He’s helped design products and served on the advisory board of several major insurance companies. He’s in tune with the challenges reps face every day and he stands ready to help you succeed.

Working with Steve side by side for 16 years coupled with our top mentors, we will Ignite your productivity in the annuity and life Insurance business.


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